Websites have come a long way in the past five to ten years, and more “do it yourself” options exist than ever before. While the thought of building a website yourself might seem like a more economical option – especially
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How to Start a Successful Legal Blog
Law firm content marketing is one of the quickest and most effective ways to increase traffic to your website, establish your attorneys as thought leaders, and generate more business. Become an authority in your areas of practice and industries of…
How To Get Creative With Law Firm Client Testimonials
From helping to improve search rankings, to building authority and a powerful reputation in your field, client testimonials can provide huge advantages. The question many are left with is, once you receive a great review from a client, what should…
Should Law Firms Own and Use Multiple Domain Names?
Many lawyers (myself included) have purchased a variety of domain names over the years. Some lawyers or firms want to own every available URL they can find associated with their niche and/or every variation of the firm name, while others…
The Free Google Tool You Should Be Using: Search Console
By Lisa Hopkins
We’re quickly approaching the end of another year – however unusual the year may have been. As Google announced yet another core algorithm update coming this month, it’s probably a good time to evaluate your law firm’s marketing tools and…
Why Internal Links Are Important For Law Firm Websites
By Ariana Ochoa
Every law firm website contains internal links, but why are they often ignored? One of the simplest things you can do to improve the health of your law firm website and its overall performance in search rankings is internal link…
4 Mistakes to Avoid During Your Holiday Social Media Campaigns
Given the uncertainty and gloom many have experienced this year, the holidays should be a time of coming together and making an impact, and it is crucial your law firm takes the time to do it right. Read our tips…
Authority Marketing: Capitalizing On Lawyers’ Thought Leadership
Since we can’t speak at live events or network in person, online authority marketing is more important now than ever before. People who decide to market their authority invest in what appears in digital search results for their name, their…