Latest from Stacey E. Burke Blog

All marketing efforts start at the same place: a logo. Logos are at the core of your law firm’s brand identity, as they are the first and most basic visual representation of a business. Consider how important logos are to every major company. We all associate the curved check mark or “swoosh” with Nike, the… The post Creating a Law Firm Logo: 6 Things to Keep in Mind appeared first on Stacey E. Burke, P.C..…
Just as with our legal work, when it comes to law firm content marketing, planning in advance improves the execution. Taking the time to research, map out, and plan every aspect of each piece of content your law firm will produce makes it easier on the lawyers and/or other authors to be consistent with voice, timing, objectives, and effectiveness. If you don’t create a plan to get everything done that needs to be accomplished, the chances of it happening decrease. This is why we recommend and explain below how to create a comprehensive content marketing strategy for lawyers and law…
Law firm content marketing is one of the quickest and most effective ways to increase traffic to your website, establish your attorneys as thought leaders, and generate more business. Become an authority in your areas of practice and industries of focus and sign up more of your ideal clients by starting a successful legal blog. The post How to Start a Successful Legal Blog appeared first on Stacey E. Burke, P.C..…
Many lawyers (myself included) have purchased a variety of domain names over the years. Some lawyers or firms want to own every available URL they can find associated with their niche and/or every variation of the firm name, while others felt the dot law domains would be crucial to legal marketing survival. Many are under… The post Should Law Firms Own and Use Multiple Domain Names? appeared first on Stacey E. Burke, P.C..…
We’re quickly approaching the end of another year – however unusual the year may have been. As Google announced yet another core algorithm update coming this month, it’s probably a good time to evaluate your law firm’s marketing tools and assess any areas where improvement could occur. While Google provides multiple free tools available to… The post The Free Google Tool You Should Be Using: Search Console appeared first on Stacey E. Burke, P.C..…
Every law firm website contains internal links, but why are they often ignored? One of the simplest things you can do to improve the health of your law firm website and its overall performance in search rankings is internal link building. Internal linking is a marketing power move that is often underrated, largely because it is misunderstood. If you have been neglecting the inclusion of internal and external hyperlinks in your website content, follow the guide below for best practices on internal linking that can make a huge difference in the success of your online legal marketing. The post Why