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Getting started—simply
Two previous columns discussed visuals as valuable tools for persuasion in briefs and how brief writers could overcome obstacles to using visuals. This month I offer some practical tips for using visuals and some simple ideas for creating

In my survey of practicing lawyers, 30% said they rarely or never use visuals in briefs. Here are the top three reasons for not using visuals:

  • My practice area doesn’t lend itself to visuals.
  • I’ve never heard a judge recommend

  • Visuals can be valuable tools for persuasion in briefs.
    Legal writers should use visuals as persuasive tools in their documents, and it’s already happening: In my survey of 133 lawyers, 70% said they frequently or sometimes use visuals in briefs.

    Here are 4 missed opportunities for persuasion that I see in persuasive legal writing. In each situation, the substance is strong, but the placement isn’t. Because I’m focusing on placement—the location of key content within a paragraph—I’ve used nonsense text