Starting your own law firm is an exciting – and daunting – task, especially if you are going out on your own as a solo attorney. Whether you are early in your legal career or transitioning out of a big…

British statesman Winston Churchill once wrote, “Those that fail to learn from history are doomed to repeat it.” And, while this quote and its variations are usually invoked to discuss political and cultural issues, the message definitely applies to marketing…

While the Google search engine doesn’t share exactly how many searches are performed, it’s estimated that Google handles approximately 63,000 search queries every second. As Google has continued to grow and evolve over the years, the company has developed tools…

If individual lawyers at a law firm position themselves as thought leaders and industry experts through speaking engagements marketing, they can leverage this influence to both answer the questions of potential clients and to build brand awareness for the entire…

Since the network launched in 2003, LinkedIn has proven to be an incredibly valuable professional tool. While the social platform began as a means to build work-related connections and search for employment and hiring opportunities, it has grown into something…

All marketing efforts start at the same place: a logo. Logos are at the core of your law firm’s brand identity, as they are the first and most basic visual representation of a business. Consider how important logos are to…

Just as with our legal work, when it comes to law firm content marketing, planning in advance improves the execution. Taking the time to research, map out, and plan every aspect of each piece of content your law firm will…