Taking the time to research, map out, and plan every aspect of each piece of content ...
Step 1: Put yourself in your referral network’s shoes. How often are the people who send ...
Our rule of thumb is if it’s on your website you should be promoting it on social media ...
A website serves as the foundation of a law firm’s digital presence, and needs to be ...
There’s more opportunity than ever before to expand your law firm’s presence in the ...
Law firm content marketing is one of the quickest and most effective ways to increase traffic to your website, establish your attorneys as thought leaders, and generate more business. Become an authority in your areas of practice and industries of focu...
As Google announced yet another core algorithm update coming this month, it’s ...
People who decide to market their authority invest in what appears in digital search ...
With the migration to online services, it is now more important than ever to fix your ...
Why Google Reviews Are So Important. While there are many different websites ...
Despite all of the unknowns, we still have to construct a plan for the final months ...
No matter how advanced the technology is, at the end of the day, Google is still just an ...
Law firm websites can fall into a bit of a rut, remaining devoid of any meaningful ...
When it comes to search engines like Google, algorithm updates can occur at virtually ...
While the change will not alter where websites are ranked in search results, it will ...
Opening a new law firm is, admittedly, overwhelming. You have to find office ...
While legal rankings and guides once were rare, they now seem to be everywhere ...
There are many available tools for effectively marketing a law firm but one resource ...
A few weeks ago, my colleague Bruce Vincent wrote a great post in which he extolled the virtues of thinking like a reporter if you want to promote your legal case. Here’s my corollary: if you want to promote your legal practice, think like an editor an...
Television dramas such as “Law & Order,” “Bull” and “Suits” make it appear as ...
Now that we’re well and truly in the holiday season – the one that exhausts and ...
Marketing legal services is both easier and more challenging today than perhaps at ...
LinkedIn is the least popular of all the big social media channels, but it’s still ...
If you’re at a law firm with a marketing department, congratulations! You have ...