Archives: Legal Marketing

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Smaller Law Firms Will Benefit from Google’s Site Diversity Change

While the change will not alter where websites are ranked in search results, it will ...

Practical Advice for Marketing Your New Law Firm

By Bruce Vincent on April 18, 2019 Posted in Career & Client Development, Legal Marketing

Opening a new law firm is, admittedly, overwhelming. You have to find office ...

How to Best Promote ‘Best Lawyer’ Honors

By Bruce Vincent on March 21, 2019 Posted in Career & Client Development, Legal Marketing

While legal rankings and guides once were rare, they now seem to be everywhere ...

The KonMari Method to Effective Law Firm Marketing

By Bruce Vincent on February 21, 2019 Posted in Career & Client Development, Legal Marketing

There are many available tools for effectively marketing a law firm but one resource ...

To Market Your Legal Practice, Think Like an Editor and Publisher

By Amy Boardman Hunt on January 9, 2019 Posted in Career & Client Development, Legal Marketing

A few weeks ago, my colleague Bruce Vincent wrote a great post in which he extolled the virtues of thinking like a reporter if you want to promote your legal case. Here’s my corollary: if you want to promote your legal practice, think like an editor an...

Thinking Like a Reporter to Promote Your Legal Case

By Bruce Vincent on December 12, 2018 Posted in Career & Client Development, Legal Marketing

Television dramas such as “Law & Order,” “Bull” and “Suits” make it appear as ...

Multitask Your Legal Marketing

By Amy Boardman Hunt on November 28, 2018 Posted in Career & Client Development, Legal Marketing

Now that we’re well and truly in the holiday season – the one that exhausts and ...

Be Unique for Better Law Firm Marketing

By Bruce Vincent on November 14, 2018 Posted in Career & Client Development, Legal Marketing

Marketing legal services is both easier and more challenging today than perhaps at ...

Taking Your Legal Marketing into Your Own Hands

By Amy Boardman Hunt on October 17, 2018 Posted in Career & Client Development, Legal Marketing

If you’re at a law firm with a marketing department, congratulations! You have ...

Get Started Now for Legal Marketing Success in 2019

By Bruce Vincent on October 3, 2018 Posted in Legal Marketing

The annual holiday advertising blitz soon will begin signaling the year’s end, but lawyers ...

How to Answer ‘What Should I Blog About?’

By Amy Boardman Hunt on September 18, 2018 Posted in Career & Client Development, Legal Marketing

I’ve been helping lawyers maintain their blogs for several years now, so I’ve been answering the question “What should I blog about?” for a long time. I always had a standard answer: You should write about things your clients and potential clients need...

Why Long Form Video Content Should Be Included in Your Marketing Strategy

By Stacey E Burke Blog on September 6, 2018 Posted in Legal Marketing

When it comes to video marketing, most of us think of the short video clips we’ve seen ...

Grow Your Small Law Firm’s Business with Content Marketing

By Amy Boardman Hunt on June 27, 2018 Posted in Career & Client Development, Legal Marketing

If you’re a small law firm looking to grow your business, you may have encountered the ...

Marketing: When is the best time for you?

By Cordell Parvin on March 20, 2018 Posted in Legal Marketing

When I coached lawyers over the last twelve years, I believe the most popular agenda ...

Use Your Calendar for Legal Marketing Success in 2018

By Bruce Vincent on December 14, 2017 Posted in Legal Marketing

With the end of the year upon us, now is the perfect time for insightful lawyers ...

2 Things You Can Do Right Now To Boost Your SEO

By Stacey E Burke Blog on September 12, 2017 Posted in Legal Marketing, SEO

To stay ahead of competitors, law firms need to keep their fingers on pulse of the latest ...

Legal Marketing: Top Ethical Techniques to Help Law Firms Reach the Masses

By Bob Kraft on July 27, 2017 Posted in Legal Marketing

There is no doubt that marketing can help grow your legal practice, but it is critical ...

Expert Level Unlocked: Becoming The Go-To Lawyer

By Stacey E Burke Blog on December 14, 2016 Posted in Legal Marketing, Practice Management

As a practicing lawyer in a very competitive location in a highly competitive practice ...

Legal Marketing Questions: Return on Investment

By Stacey E Burke Blog on August 8, 2016 Posted in Legal Marketing

I polled several lawyers whose opinions I respect to find out what marketing ...