Law firm content marketing is one of the quickest and most effective ways to increase traffic to your website, establish your attorneys as thought leaders, and generate more business. Become an authority in your areas of practice and industries of focu...
A few weeks ago, my colleague Bruce Vincent wrote a great post in which he extolled the virtues of thinking like a reporter if you want to promote your legal case. Here’s my corollary: if you want to promote your legal practice, think like an editor an...
I’ve been helping lawyers maintain their blogs for several years now, so I’ve been answering the question “What should I blog about?” for a long time. I always had a standard answer: You should write about things your clients and potential clients need...
