Archives: Legal Marketing

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How to Create a Content Marketing Strategy

By Stacey E. Burke on April 12, 2021 Posted in Legal Marketing

Taking the time to research, map out, and plan every aspect of each piece of content ...

Why You Shouldn’t Build Your Own Website

By Lisa Hopkins on February 22, 2021 Posted in Legal Marketing

A website serves as the foundation of a law firm’s digital presence, and needs to be ...

3 Ways Digital Marketing Can Move the Dial on Your BizDev in 2021

By Guest Contributor on January 13, 2021 Posted in Career & Client Development, Legal Marketing, SEO

There’s more opportunity than ever before to expand your law firm’s presence in the ...

How to Start a Successful Legal Blog

By Stacey E. Burke on January 11, 2021 Posted in Blog, Legal Marketing

Law firm content marketing is one of the quickest and most effective ways to increase traffic to your website, establish your attorneys as thought leaders, and generate more business. Become an authority in your areas of practice and industries of focu...

The Free Google Tool You Should Be Using: Search Console

By Lisa Hopkins on December 4, 2020 Posted in Legal Marketing

As Google announced yet another core algorithm update coming this month, it’s ...

Authority Marketing: Capitalizing On Lawyers’ Thought Leadership

By Stacey E. Burke on November 2, 2020 Posted in Legal Marketing

People who decide to market their authority invest in what appears in digital search ...

Improving Your Law Firm Website Speed

By Ariana Ochoa on October 21, 2020 Posted in Legal Marketing, SEO

With the migration to online services, it is now more important than ever to fix your ...

How to Get Better Law Firm Reviews on Google

By Elizabeth Flake on October 14, 2020 Posted in Legal Marketing

Why Google Reviews Are So Important. While there are many different websites ...

Legal Marketing in the Fourth Quarter

By Stacey E. Burke on September 30, 2020 Posted in Legal Marketing

Despite all of the unknowns, we still have to construct a plan for the final months ...

The One Thing Your Law Firm Website Needs But is Probably Missing: Structured Data

By Lisa Hopkins on August 20, 2020 Posted in Legal Marketing, SEO

No matter how advanced the technology is, at the end of the day, Google is still just an ...

How to Give Your Website Personality

By Lisa Hopkins on April 22, 2020 Posted in Legal Marketing

Law firm websites can fall into a bit of a rut, remaining devoid of any meaningful ...

What Google’s Latest Updates Mean for Your Law Firm’s Website

By Elizabeth Flake on January 20, 2020 Posted in Legal Marketing

When it comes to search engines like Google, algorithm updates can occur at virtually ...

Smaller Law Firms Will Benefit from Google’s Site Diversity Change

By Bruce Vincent on June 19, 2019 Posted in Career & Client Development, Legal Marketing, SEO

While the change will not alter where websites are ranked in search results, it will ...

Practical Advice for Marketing Your New Law Firm

By Bruce Vincent on April 18, 2019 Posted in Career & Client Development, Legal Marketing

Opening a new law firm is, admittedly, overwhelming. You have to find office ...

How to Best Promote ‘Best Lawyer’ Honors

By Bruce Vincent on March 21, 2019 Posted in Career & Client Development, Legal Marketing

While legal rankings and guides once were rare, they now seem to be everywhere ...

The KonMari Method to Effective Law Firm Marketing

By Bruce Vincent on February 21, 2019 Posted in Career & Client Development, Legal Marketing

There are many available tools for effectively marketing a law firm but one resource ...

To Market Your Legal Practice, Think Like an Editor and Publisher

By Amy Boardman Hunt on January 9, 2019 Posted in Career & Client Development, Legal Marketing

A few weeks ago, my colleague Bruce Vincent wrote a great post in which he extolled the virtues of thinking like a reporter if you want to promote your legal case. Here’s my corollary: if you want to promote your legal practice, think like an editor an...