Archives: Client Development

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Build Your Own Brand to Become a “Go To” Lawyer

By Cordell Parvin on August 16, 2018 Posted in Client Development

You are looking to make a change. Your law firm has a brand. Maybe the senior lawyer ...

It’s Never Too Early for Associates to Build a Personal Brand

By Jay Harrington on August 8, 2018 Posted in Client Development

Before a lawyer ever has a chance to meet prospective clients face-to-face, those ...

Attorney Marketing: Use Mass Customization

By Cordell Parvin on August 7, 2018 Posted in Client Development

How much time are you and your firm spending on what you do compared to how ...

How to Produce More Revenue with Client Development Training and Coaching

By Cordell Parvin on July 24, 2018 Posted in Client Development

One-shot business development training will not produce more revenue because it will ...

Core Competencies to Sell Legal Services

By Cordell Parvin on July 3, 2018 Posted in Career Development, Client Development

if you are a young lawyer and you want to have a long law career in a law firm, it is ...

How to Create an Ideavirus

By Cordell Parvin on June 28, 2018 Posted in Career Development, Client Development

In July of 2000, Seth Godin wrote an article in “Fast Company” titled ...

Do You Remember Names?

By Cordell Parvin on May 24, 2018 Posted in Client Development

Ask if you did not hear the name. Use the name in the conversation as often as you ...

The Why and How of Client Development Coaching

By Cordell Parvin on April 10, 2018 Posted in Client Development

You know it is important to exercise and be physically fit. Have you ever had ...

Law Firms Seeking to Grow: Will Your Firm Motivate Partners?

By Cordell Parvin on April 5, 2018 Posted in Client Development

Now that I am helping lawyers find the right firm and helping law firms find ...

Making Rain: Prepare Like the Beatles

By Cordell Parvin on March 27, 2018 Posted in Career Development, Client Development

Few know how much work the Beatles did before they took the trip across the Atlantic ...

Key Client Development Tip: You Have to Be Curious to Create Your Own Opportunities

By Cordell Parvin on December 21, 2017 Posted in Client Development

When I practiced law, I was asked by our HR director, what attributes I looked for in ...

Client Relationships: Time to Start Thinking Like a Client

By Cordell Parvin on December 20, 2017 Posted in Career Development, Client Development

For many years I have said lawyers focus too much on what they do and ...

Lawyer Dads: Don’t be like the dad in Cat’s in the Cradle

By Cordell Parvin on December 19, 2017 Posted in Client Development

I read about a Cornell University study from several years ago that found the ...

Six Client Development Myths That Hold Most Associates Back

By Cordell Parvin on December 13, 2017 Posted in Client Development

Over all these past 12 plus years that I have coached lawyers, the most familiar refrain ...

Networking: Don’t try to be a salesman

By Cordell Parvin on December 6, 2017 Posted in Client Development

Everyone tells you to network. Are there any new strategies for networking that ...

I’m retiring. One parting thought on coaching

By Cordell Parvin on December 5, 2017 Posted in Client Development

I’m retiring December 31. ” It’s possible my last post here will be on December 28 ...

What Would Your Clients Say About You?

By Cordell Parvin on November 28, 2017 Posted in Client Development

I want you to use your imagination for a moment. Picture a group of your clients ...

Client Development Coaching Program: Answer These Questions

By Cordell Parvin on November 9, 2017 Posted in Client Development

Here are questions for you to ponder: Why do I have the coaching group set a group ...

Coaching Questions I ask the lawyers I coach

By Cordell Parvin on November 7, 2017 Posted in Client Development

If you start a coaching program in your firm, the senior lawyers who will be coaching ...

Law Firm Careers: Best Advice I Ever Received

By Cordell Parvin on October 24, 2017 Posted in Client Development

I was young. Even though I had four years experience litigating government contract ...

Lawyer Reviews: Have they become meaningless?

By Cordell Parvin on October 19, 2017 Posted in Client Development

With the internet, have the ratings become as meaningless as they are for other ...

Why You Should Consider an Industry Based Practice

By Cordell Parvin on October 12, 2017 Posted in Client Development

Your business clients repeatedly say they want you to understand their industry and ...

A Coaching Session with Cordell: Answer These Questions

By Cordell Parvin on October 10, 2017 Posted in Client Development

What client development activities do you want to accomplish the second half of ...

8 Ways Your Firm Will Benefit from a Client Development Coaching Program

By Cordell Parvin on October 5, 2017 Posted in Client Development

A friend asked why me why so few law firms have client development coaching programs. My answer was simple: Some law firms look at client development coaching as a cost rather than a revenue producer. As you may know, I set up a client development coaching program for new partners in my old law firm....

The post 8 Ways Your Firm Will Benefit from a Client Development Coaching Program appeared first on Cordell Parvin Blog.